13
Mar
Soul Transfer
You have probably suspected that endorsements don't work the way people describe them.
In 1973, a small shoe
1 min read
Latest
12
Mar
Shared Context
You have probably tried to explain what you lost.
A few months before Daniel Kahneman died, Josh Wolfe sat at
1 min read
11
Mar
Feature vs Future
You have probably blamed the tool at least once.
Morse demonstrated a working telegraph for Congress and President Van Buren
1 min read
10
Mar
The Wrong Contest
You already know how this story ends.
John Henry, steel-driving man. The 1870s.
A tunnel needed cutting.
A steam drill
1 min read
09
Mar
Before the Computation
You already suspect the tool does less than the pitch deck promised.
In 1940, Britain had a problem no one
1 min read
06
Mar
160 Years of Proof
In 1865, William Jevons published "The Coal Question" and made a prediction nobody believed.
Steam engines had just
1 min read
05
Mar
The Time Machine
Something strange happens when you order at Five Guys.
You pay. You get a number. Then someone hands you peanuts.
1 min read
04
Mar
The Wrong Proxy
Here's an exercise.
A company receives a million applications a year. It hires eight to ten thousand.
Only
1 min read
03
Mar
Clicks Don't Persuade
When marketing went digital, it made a promise. Measurable results.
No more faith-based budgets. Every dollar tracked. Every click counted.
1 min read
02
Mar
Territory Display
You've sat through a meeting where every idea was "welcomed" and nothing changed.
You walked out
1 min read