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Charles Blain
Notes, Stories & Thoughts on Marketing & Growth

Latest

18
Mar

Clarity Beats Position

Source: Margarita Loktionova, Semrush Blog — https://www.semrush.com/blog/ai-tools-the-modern-buyer-journey-study/ Half of U.S. consumers who have used AI
2 min read
17
Mar

Rules Eat Context

Somewhere in your project there's a plain text file that your AI reads before it reads anything else.
1 min read
16
Mar

Volume Dressed as Efficiency

Source: Mike Ryan / SMEC (Smarter Ecommerce), Search Engine Journal — link Google's pitch for AI Max: 14% more conversions
1 min read
13
Mar

Soul Transfer

You have probably suspected that endorsements don't work the way people describe them. In 1973, a small shoe
1 min read
12
Mar

Shared Context

You have probably tried to explain what you lost. A few months before Daniel Kahneman died, Josh Wolfe sat at
1 min read
11
Mar

Feature vs Future

You have probably blamed the tool at least once. Morse demonstrated a working telegraph for Congress and President Van Buren
1 min read
10
Mar

The Wrong Contest

You already know how this story ends. John Henry, steel-driving man. The 1870s. A tunnel needed cutting. A steam drill
1 min read
09
Mar

Before the Computation

You already suspect the tool does less than the pitch deck promised. In 1940, Britain had a problem no one
1 min read
06
Mar

160 Years of Proof

In 1865, William Jevons published "The Coal Question" and made a prediction nobody believed. Steam engines had just
1 min read
05
Mar

The Time Machine

Something strange happens when you order at Five Guys. You pay. You get a number. Then someone hands you peanuts.
1 min read