"What's your USP?" If this question makes you think about taglines and ad copy, we need to talk. Because that thinking might be quietly undermining your entire business strategy. For decades, we've treated Unique Selling Propositions as marketing exercises – clever phrases crafted in brainstorming

Watch a young marketer obsess over metrics, platforms, and tactics. Now watch a master marketer consistently create movements and loyal followings. The difference isn't technical skill – it's their understanding of what truly moves human hearts. Beneath every successful campaign, beyond every viral moment, three fundamental human